It takes the average reader 2 hours and 29 minutes to read M-Powering Marketing in a Mobile World by Syagnik Banerjee
Assuming a reading speed of 250 words per minute. Learn more
The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about this rapidly changing domain. To help businesses compete, survive, and thrive in this transforming environment, it is essential to structure their understanding of the field and provide conceptual frameworks as decision aids. In M-Powering Marketing in a Mobile World, we present a concise guide for executives in general, digital marketers, and for interested researchers and policymakers. We identify key emerging trends, develop frameworks based on critical variables, and draw lessons for marketers. The book illustrates the processes by which mobile devices have transformed economies worldwide, the evolving face of Internet usage, strategies adopted by corporations, their applications in retail, emerging data and metric generation processes, as well as policy issues. It explains how mobile devices have become the market’s steppingstone toward an IoT-infused environment, a gateway for artificial intelligence–driven marketing processes and the entry portal for a potentially hyperautomated future of consumption.
M-Powering Marketing in a Mobile World by Syagnik Banerjee is 146 pages long, and a total of 37,376 words.
This makes it 49% the length of the average book. It also has 46% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 24 minutes to read M-Powering Marketing in a Mobile World aloud.
M-Powering Marketing in a Mobile World is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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