How Long to Read Madvertising

By Gil-Ad Schwartz

How Long Does it Take to Read Madvertising?

It takes the average reader 5 hours and 13 minutes to read Madvertising by Gil-Ad Schwartz

Assuming a reading speed of 250 words per minute. Learn more

Description

"If you forget what you think you know about advertising, then, 5 hours from now, you'll be writing ads that outsell 99 out of 100 of your competitors..." -- Gil-Ad Schwartz Why does most advertising fail? Why is conventional marketing advice a recipe for wasted money? Why should you be worried if your ad agency has a wall full of prestigious awards? In Madvertising, maverick "civilian consultant" Gil-Ad Schwartz reveals how conventional wisdom cripples our marketing efforts - and how to harness the science of salesmanship to create compelling, persuasive advertising. Schwartz's secrets include: The 10 core principles of salesmanship - and how they work together to persuade would-be clients to make a buying decision. (Page 139...) How to consistently write persuasive advertisements - even if you're not a good writer. (Page 47...) The easiest way to double your client base. (Page 35...) The near-perfect headline formula that works more or less every time. (Page 222...) The most common advertising mistake in history. (Page 48...) What ad agencies don't tell you about their services. (Page 60...) Two things your ads must say to prospective clients if you want them to seriously consider buying from you. (Page 166...) The most reliable way to cause a would-be client to drop everything and pick up the phone. (Page 291...) If you say this one sentence, clients will more readily believe even your boldest claims. (Page 194...) The story of the blind, deaf, and dumb salesman: how to naturally bring your prospects to the point where they say "yes" to your offer. (Page 45...) How to subtly communicate to your prospects - without bragging - that you are the very best option available. (Page 111...) A propaganda technique - successfully used on the American public in WWII - that opens people up to the idea of trying something new and unfamiliar. (Page 191...) The most reliable ways to build trust and credibility with prospective clients. (Page 177...) What everyone gets wrong about the concept of the "USP". (Page 200...) What The Coca-Cola Company did to become one of the world's most valuable brands - and how to emulate the same strategy on a smaller scale. (Page 82...) Not for the sweet and innocent: the favorite advertising technique of multi-billion dollar cigarette manufacturers. (Page 99...) How to design a business card that generates leads for you. (Page 171...) Jack Bauer's persuasion secret (probably not what you think). (Page 247...) A step-by-step action plan designed to quickly and easily produce an ad campaign that gets you all the clients you can handle. (Page 301...) And much more... Based on over 110 years of controlled research conducted by direct response advertisers, Madvertising is a straight-talking guide to producing ads that work in the real world.

How long is Madvertising?

Madvertising by Gil-Ad Schwartz is 306 pages long, and a total of 78,336 words.

This makes it 103% the length of the average book. It also has 96% more words than the average book.

How Long Does it Take to Read Madvertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 8 minutes to read Madvertising aloud.

What Reading Level is Madvertising?

Madvertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Madvertising?

Madvertising by Gil-Ad Schwartz is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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