How Long to Read Managing Brands

How Long Does it Take to Read Managing Brands?

It takes the average reader 6 hours and 55 minutes to read Managing Brands by Sylvie Laforet

Assuming a reading speed of 250 words per minute. Learn more

Description

Managing Brand: a contemporary perspective takes a fresh new look at brand management and strategy and the pivotal role of branding in today's business environment.Written for students of branding at undergraduate and postgraduate levels, this book provides students with an incisive account of how successful brands are created, built and managed. Clear and comprehensive coverage examines the naming, design and packaging of a brand, how brand images and messages are created, and the theory of positioning brands in the market. The text also tackles how to successfully extend brands and manage brand portfolios, and sustain brands throughout their life cycle.Informed by the latest research and developments in branding, this textbook also has an emphasis on the managerial, corporate and strategic decisions facing today's brand manager, including: *Brand equity- what brands are worth to companies and how they can be valued *Building brands and building the business- how brands contribute the success of corporations and companies *The role of brands in building corporate reputation- harnessing the power of social marketing and facing the challenges of ethical, environmental, and socially responsible branding.

How long is Managing Brands?

Managing Brands by Sylvie Laforet is 412 pages long, and a total of 103,824 words.

This makes it 139% the length of the average book. It also has 127% more words than the average book.

How Long Does it Take to Read Managing Brands Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 27 minutes to read Managing Brands aloud.

What Reading Level is Managing Brands?

Managing Brands is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Managing Brands?

Managing Brands by Sylvie Laforet is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Managing Brands by Sylvie Laforet on Amazon click the button below.