How Long to Read Managing Innovation

How Long Does it Take to Read Managing Innovation?

It takes the average reader 8 hours and 49 minutes to read Managing Innovation by John Ettlie

Assuming a reading speed of 250 words per minute. Learn more

Description

Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others. The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience. This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude’s launch of the E-tec® outboard motor. John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text.

How long is Managing Innovation?

Managing Innovation by John Ettlie is 523 pages long, and a total of 132,319 words.

This makes it 177% the length of the average book. It also has 162% more words than the average book.

How Long Does it Take to Read Managing Innovation Aloud?

The average oral reading speed is 183 words per minute. This means it takes 12 hours and 3 minutes to read Managing Innovation aloud.

What Reading Level is Managing Innovation?

Managing Innovation is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Managing Innovation?

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