How Long to Read Managing Market Relationships

How Long Does it Take to Read Managing Market Relationships?

It takes the average reader 4 hours and 14 minutes to read Managing Market Relationships by Professor Adam Lindgreen

Assuming a reading speed of 250 words per minute. Learn more

Description

Sole reliance on traditional marketing practices can cost a lot of money for little gain. That's why establishing, developing, and maintaining market relationships with customers and other stakeholders is often hailed as an effective means to achieve a sustained competitive market advantage. Despite this, the benefits of relationship marketing remain uncertain, and efforts in this arena often fail. Managing Market Relationships explains what relationship marketing entails, how it is implemented, how it evolves, and how it is controlled. Building on research with colleagues, Adam Lindgreen argues that companies must add value - either through their products and services or through their relationships, networks, and interactions. Readers are introduced to the buyer-seller market exchange model that recognizes the importance of relationship marketing but argues that it should co-exist with traditional marketing. The book offers guidance on how to develop, involve, and evaluate management and employees in relationship-building market activities. To avoid the one-size-fits-all approach to relationships, that so often leads to the premature death of managers' efforts, a relationship management assessment tool is provided that helps companies to question, identify, and prioritize critical aspects of relationship marketing. This timely and comprehensively researched book is essential reading for researchers, those involved in the professional training and development of marketers, and higher level students and practitioners who will want to learn more about relationship marketing, relevant research methodologies and how to use sound managerial models and tools.

How long is Managing Market Relationships?

Managing Market Relationships by Professor Adam Lindgreen is 252 pages long, and a total of 63,504 words.

This makes it 85% the length of the average book. It also has 78% more words than the average book.

How Long Does it Take to Read Managing Market Relationships Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 47 minutes to read Managing Market Relationships aloud.

What Reading Level is Managing Market Relationships?

Managing Market Relationships is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Managing Market Relationships?

Managing Market Relationships by Professor Adam Lindgreen is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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