It takes the average reader 6 hours and 40 minutes to read Managing Marketing by Roger Palmer
Assuming a reading speed of 250 words per minute. Learn more
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of- *How the key areas of marketing knowledge can be made operationally effective *How to make marketing practical and measurable *A huge range of examples and vignettes illustrating best practice *A truly international perspective The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory
Managing Marketing by Roger Palmer is 394 pages long, and a total of 100,076 words.
This makes it 133% the length of the average book. It also has 122% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 9 hours and 6 minutes to read Managing Marketing aloud.
Managing Marketing is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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