It takes the average reader 3 hours and 59 minutes to read Managing Negative Word-of-Mouth on Social Media Platforms by Ines Nee
Assuming a reading speed of 250 words per minute. Learn more
Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management.
Managing Negative Word-of-Mouth on Social Media Platforms by Ines Nee is 235 pages long, and a total of 59,925 words.
This makes it 79% the length of the average book. It also has 73% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 27 minutes to read Managing Negative Word-of-Mouth on Social Media Platforms aloud.
Managing Negative Word-of-Mouth on Social Media Platforms is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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