It takes the average reader 4 hours and 15 minutes to read Managing Today’s News Media by Samir Husni
Assuming a reading speed of 250 words per minute. Learn more
The business of journalism is in the midst of massive change. Managing Today’s News Media: Audience First offers practical solutions on how to cope with and adapt to the evolving media landscape. News media experts Samir Husni, Debora Halpern Wenger, and Hank Price introduce a forward-looking framework for understanding why change is occurring and what it means to the business of journalism. Central to this new paradigm is a focus on the audience. The authors introduce “The 4Cs Strategy” to describe how customers, control, choice, and change are all part of a strategy for successful media organizations. Real-world case studies, important theoretical grounding, and a focus on understanding rather than resisting the customer’s desire for choice and control make this an unbeatable resource for students and managers alike who want to succeed in this changed media business landscape.
Managing Today’s News Media by Samir Husni is 248 pages long, and a total of 63,984 words.
This makes it 84% the length of the average book. It also has 78% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 5 hours and 49 minutes to read Managing Today’s News Media aloud.
Managing Today’s News Media is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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