How Long to Read Managing with Dual Strategies

How Long Does it Take to Read Managing with Dual Strategies?

It takes the average reader 5 hours and 14 minutes to read Managing with Dual Strategies by Derek F. Abell

Assuming a reading speed of 250 words per minute. Learn more

Description

Rarely, if ever, do companies clearly distinguish between or balance the management of today's business and planning for the future. Derek Abell, internationally renowned for his pioneering work on strategic market planning, once again breaks sharply with conventional wisdom to demonstrate how a company can develop analytic marketing modes for not one but two distinct planning horizons. Managing with dual strategies, Abell argues, calls for new approaches not only to planning, but to organizational structure and management control. He makes specific recommendations on how current operating practices need to be adapted, and shows how leading firms are recognizing the dual nature of management as a new way of organizational life. Planning for the present, Abell shows, requires a vision of how the firm must operate now given its unique competencies and resources. By involving each level within the management team from the CEO to financial planners, to line managers, Abell details how firms can pinpoint market opportunities through careful segmentation and identification of key success factors to "connect" with customers. At the same time, he distinguishes the importance of horizontal relationships for defining and focusing on internal strategies, and vertical relationships for being attuned to changing market realities. Success today, he warns, does not ensure success tomorrow. Abell describes how world-class leaders such as Nestlé, Caterpillar, and Heineken monitor both internal and external forces for market change, successfully mastering the present, and preempting the future. Preparing for the future requires understanding the full range of activities industry-wide, and anticipating changes in technology, buyer/seller behavior, and product life cycles. Abell explains how companies can develop and implement these co-existing visions and address the real forms of change that vitally affect their future -- today and tomorrow.

How long is Managing with Dual Strategies?

Managing with Dual Strategies by Derek F. Abell is 312 pages long, and a total of 78,624 words.

This makes it 105% the length of the average book. It also has 96% more words than the average book.

How Long Does it Take to Read Managing with Dual Strategies Aloud?

The average oral reading speed is 183 words per minute. This means it takes 7 hours and 9 minutes to read Managing with Dual Strategies aloud.

What Reading Level is Managing with Dual Strategies?

Managing with Dual Strategies is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Managing with Dual Strategies?

Managing with Dual Strategies by Derek F. Abell is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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