It takes the average reader 3 hours and 23 minutes to read Market Entry Strategies in Eastern Europe in the Context of the European Union by Michael Klug
Assuming a reading speed of 250 words per minute. Learn more
Based on face to face interviews with decision makers of 16 German firms Michael Klug analyses the applied strategy and the motivation for market entry. He investigates different strategy theories for their suitability to explain the firms' strategy abroad and discusses the operational design including forms of market presence and marketing mix to realise a chosen strategy.
Market Entry Strategies in Eastern Europe in the Context of the European Union by Michael Klug is 202 pages long, and a total of 50,904 words.
This makes it 68% the length of the average book. It also has 62% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 38 minutes to read Market Entry Strategies in Eastern Europe in the Context of the European Union aloud.
Market Entry Strategies in Eastern Europe in the Context of the European Union is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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