It takes the average reader 6 hours and 19 minutes to read Market New Products Successfully by Kevin J. Clancy
Assuming a reading speed of 250 words per minute. Learn more
Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test...
Market New Products Successfully by Kevin J. Clancy is 368 pages long, and a total of 94,944 words.
This makes it 124% the length of the average book. It also has 116% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 38 minutes to read Market New Products Successfully aloud.
Market New Products Successfully is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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