How Long to Read Marketing Analytics

How Long Does it Take to Read Marketing Analytics?

It takes the average reader 3 hours and 47 minutes to read Marketing Analytics by José Marcos Carvalho de Mesquita

Assuming a reading speed of 250 words per minute. Learn more

Description

Marketing Analytics provides guidelines in the application of statistics using IBM SPSS Statistics Software (SPSS) for students and professionals using quantitative methods in marketing and consumer behavior. With simple language and a practical, screenshot-led approach, the book presents 11 multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises that require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics by means of SPSS in marketing and consumer research. Finally, there is a list of articles employing the technique that can be used for further reading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real data sets to illustrate the techniques’ applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes. Professionals are invited to use the book to select and use the appropriate analytics for their specific context.

How long is Marketing Analytics?

Marketing Analytics by José Marcos Carvalho de Mesquita is 224 pages long, and a total of 56,896 words.

This makes it 76% the length of the average book. It also has 70% more words than the average book.

How Long Does it Take to Read Marketing Analytics Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 10 minutes to read Marketing Analytics aloud.

What Reading Level is Marketing Analytics?

Marketing Analytics is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing Analytics?

Marketing Analytics by José Marcos Carvalho de Mesquita is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Marketing Analytics by José Marcos Carvalho de Mesquita on Amazon click the button below.