How Long to Read Marketing and Sales Analytics

How Long Does it Take to Read Marketing and Sales Analytics?

It takes the average reader 4 hours and 10 minutes to read Marketing and Sales Analytics by Cesar Brea

Assuming a reading speed of 250 words per minute. Learn more

Description

PROFITING FROM MARKETING ANALYTICS: YOUR COMPLETE EXECUTIVE ROADMAP “Solid ideas and experiences, well-told, for executives who need higher returns from their analytic investments. Captures many best practices that are consistent with our own experiences at Bain & Company, helping clients develop actionable strategies that deliver sustainable results.” —Bob Bechek, Worldwide Managing Director, Bain & Company “Cesar has explored a complex subject in a clear and useful way as senior marketers look to more effectively leverage the power of data and analytics.” —Bill Brand, Chief Marketing and Business Development Officer, HSN, Inc. “Loaded with meaty lessons from seasoned practitioners, this book defines the guideposts of the Marketing Analytics Age and what it will take for marketing leaders to be successful in it. Cesar Brea has provided a practical playbook for marketers who are ready to make this transition.” —Meredith Callanan, Vice President, Corporate Marketing and Communications, T. Rowe Price “While the field has a lot of books on the statistics of marketing analytics, we also need insights on the organization issues and culture needed to implement successfully. Cesar Brea’s Marketing and Sales Analytics has addressed this gap in an interesting and helpful way.” —Scott A. Neslin, Albert Wesley Frey Professor of Marketing, Tuck School of Business, Dartmouth College To successfully apply marketing analytics, executives must orchestrate elements that transcend multiple perspectives and organizational silos. In Marketing and Sales Analytics, leading analytics consultant Cesar Brea shows you exactly how to do this. Brea examines the experiences of 15 leaders who’ve built high-value analytics capabilities in multiple industries. Then, building on what they’ve learned, he presents a complete blueprint for implementing and profiting from marketing analytics. You’ll learn how to evaluate “ecosystemic” conditions for success, reconcile diverse perspectives to frame the right questions, and organize your people, data, and operating infrastructure to answer them and maximize business results. Brea helps you overcome key challenges ranging from balancing analytic techniques to governance, hidden biases to culture change. He also offers specific guidance on crucial decisions such as “buy vs. build?”, “centralize or decentralize?”, and “hire generalists or specialists?”

How long is Marketing and Sales Analytics?

Marketing and Sales Analytics by Cesar Brea is 250 pages long, and a total of 62,500 words.

This makes it 84% the length of the average book. It also has 76% more words than the average book.

How Long Does it Take to Read Marketing and Sales Analytics Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 41 minutes to read Marketing and Sales Analytics aloud.

What Reading Level is Marketing and Sales Analytics?

Marketing and Sales Analytics is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing and Sales Analytics?

Marketing and Sales Analytics by Cesar Brea is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Marketing and Sales Analytics by Cesar Brea on Amazon click the button below.