How Long to Read Marketing Communications Management

How Long Does it Take to Read Marketing Communications Management?

It takes the average reader 11 hours and 33 minutes to read Marketing Communications Management by Paul Copley

Assuming a reading speed of 250 words per minute. Learn more

Description

Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

How long is Marketing Communications Management?

Marketing Communications Management by Paul Copley is 669 pages long, and a total of 173,271 words.

This makes it 226% the length of the average book. It also has 212% more words than the average book.

How Long Does it Take to Read Marketing Communications Management Aloud?

The average oral reading speed is 183 words per minute. This means it takes 15 hours and 46 minutes to read Marketing Communications Management aloud.

What Reading Level is Marketing Communications Management?

Marketing Communications Management is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing Communications Management?

Marketing Communications Management by Paul Copley is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Marketing Communications Management by Paul Copley on Amazon click the button below.