It takes the average reader 2 hours and 24 minutes to read Marketing in the Boardroom by Kevin John Luscombe
Assuming a reading speed of 250 words per minute. Learn more
Marketing in the Boardroom is an instructive and easy-to- use guide for board members and senior management interested in effective boardroom dialogue around brands and marketing. For most companies, brands are significant assets and marketing is a major investment. Yet how often - and how effectively - are brand and marketing decisions and investments rigorously analysed in the boardroom? This book will promote an effective dialogue between directors and management. The practical question and answer format will provide easy reference and help facilitate discussion around whether their company's marketing is firmly focused on customer impact, and ultimately maximising shareholder returns.
Marketing in the Boardroom by Kevin John Luscombe is 143 pages long, and a total of 36,179 words.
This makes it 48% the length of the average book. It also has 44% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 17 minutes to read Marketing in the Boardroom aloud.
Marketing in the Boardroom is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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