How Long to Read Marketing in Tourism, Hospitality, Events and Food

By Richard Tresidder

How Long Does it Take to Read Marketing in Tourism, Hospitality, Events and Food?

It takes the average reader to read Marketing in Tourism, Hospitality, Events and Food by Richard Tresidder

Assuming a reading speed of 250 words per minute. Learn more

Description

* A guide to experience marketing within the Tourism, Hospitality, Events and Food (THEF) industries; * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the ways in which experiences; * Fully supported with a route map to guide the reader through the book; * Contains end of chapter review questions and case studies to consolidate learning. Targeted at second year undergraduate students through to master's level post-graduate, 'Marketing Tourism, Events and Food 2nd edition' takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout. Divided into 10 chapters for easy semester teaching it covers issues such as: * Traditional Approaches to Marketing in THEF (Parts 1 & 2) * Marketing Perspectives and Value Creation * Consumers and Consumption of THEF; Making sense of your marketing audience * Semiotics and Meaning in THEF Marketing * THEF Experiences * Taste, taste makers and THEF Marketing * Social media marketing, brand community and communities of consumption * Sustainable Marketing in THEF It concludes by offering a fresh approach to marketing within Tourism, Hospitality, Events & Food, synthesising the experiential approach offered within this book and traditional approaches to marketing within the sector.

How long is Marketing in Tourism, Hospitality, Events and Food?

Marketing in Tourism, Hospitality, Events and Food by Richard Tresidder is 0 pages long, and a total of 0 words.

This makes it 0% the length of the average book. It also has 0% more words than the average book.

How Long Does it Take to Read Marketing in Tourism, Hospitality, Events and Food Aloud?

The average oral reading speed is 183 words per minute. This means it takes to read Marketing in Tourism, Hospitality, Events and Food aloud.

What Reading Level is Marketing in Tourism, Hospitality, Events and Food?

Marketing in Tourism, Hospitality, Events and Food is suitable for students ages 2 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing in Tourism, Hospitality, Events and Food?

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