It takes the average reader 9 hours and 13 minutes to read Marketing Management by John Walker Mullins
Assuming a reading speed of 250 words per minute. Learn more
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
Marketing Management by John Walker Mullins is 551 pages long, and a total of 138,301 words.
This makes it 186% the length of the average book. It also has 169% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 12 hours and 35 minutes to read Marketing Management aloud.
Marketing Management is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Marketing Management by John Walker Mullins is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Marketing Management by John Walker Mullins on Amazon click the button below.
Buy Marketing Management on Amazon