It takes the average reader 7 hours and 10 minutes to read Marketing Strategy by Orville C Walker
Assuming a reading speed of 250 words per minute. Learn more
Marketing Strategy: a decision focused approach moves beyond the traditional 4 P approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies. This edition includes 13 new APAC case examples selected for their recognisability to both local and international students. More examples of entrepreneurial companies using strategic tools taps into growing student interest in entrepreneurship while material on the marketing implications of today’s digitally and socially networked world has been completely revamped for relevancy. Marketing Strategy is more pedagogically friendly than ever with new learning objectives tagged against key sections of the text. The case studies with accompanying questions and solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills.
Marketing Strategy by Orville C Walker is 424 pages long, and a total of 107,696 words.
This makes it 143% the length of the average book. It also has 132% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 9 hours and 48 minutes to read Marketing Strategy aloud.
Marketing Strategy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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