It takes the average reader 9 hours and 49 minutes to read Marketing Management: A Strategic Decision-Making Approach by John Mullins
Assuming a reading speed of 250 words per minute. Learn more
The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions – both good and not-so-good – from around the...
Marketing Management: A Strategic Decision-Making Approach by John Mullins is 576 pages long, and a total of 147,456 words.
This makes it 194% the length of the average book. It also has 180% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 13 hours and 25 minutes to read Marketing Management: A Strategic Decision-Making Approach aloud.
Marketing Management: A Strategic Decision-Making Approach is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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