It takes the average reader 6 hours and 30 minutes to read Marketing Strategy: A Decision-Focused Approach by John Mullins
Assuming a reading speed of 250 words per minute. Learn more
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and...
Marketing Strategy: A Decision-Focused Approach by John Mullins is 384 pages long, and a total of 97,536 words.
This makes it 130% the length of the average book. It also has 119% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 8 hours and 52 minutes to read Marketing Strategy: A Decision-Focused Approach aloud.
Marketing Strategy: A Decision-Focused Approach is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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