It takes the average reader 3 hours and 13 minutes to read Marketing Modernity by Adam Arvidsson
Assuming a reading speed of 250 words per minute. Learn more
In Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to the present day. In so doing, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent big discourses in Twentieth Century Italy: fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s. Based on a...
Marketing Modernity by Adam Arvidsson is 192 pages long, and a total of 48,384 words.
This makes it 65% the length of the average book. It also has 59% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 24 minutes to read Marketing Modernity aloud.
Marketing Modernity is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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