It takes the average reader and 30 minutes to read Marketing plan and Strategy for the Relaunch of Massey Fergusson’s Forage Harvester by Junaid Javaid et al.
Assuming a reading speed of 250 words per minute. Learn more
Project Report from the year 2012 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Bedfordshire, course: MSc Finance & Business Management, language: English, abstract: We are planning to re-launch Massey Ferguson’s Forage Harvester with the self propelled features called Self-Propelled Forage Harvester. The model name will change from MF FORTIA to SP FORTIA. The reason behind the re-launching is that the Self-Propelled Harvester used extensively for the harvesting of forage maize which is used as complement grass silage for the feeding of livestock in winter. And as we are aware of the fact that the Forage maize grown 100,000 hectares annually mainly in the south region of UK. Last year, the sale for Self-Propelled Harvester was 150 units and this year unit sales exceed this number. And in future it is expected to increase with more intensity. So in order to grab this opportunity, we need to have harvester in this category (Self-Propelled) and specially to be introduced in the South Regions of UK which are South East of England and South West of England. So this report focuses primarily on the Re-launch of Massey Ferguson’s Self-Propelled Harvester in UK (especially in Southern Region). The marketing strategy which will be used is Focus Cost1. The reason adopting this strategy is that Massey Ferguson is new in this category (Self-Propelled) so in order to penetrate in this market, we need to emphasize more on increasing market share so the only way to do this is to concrete more on Sales bracket not on profit. The primary marketing objective is to aim for 10% market share in Self-Propelled Harvester sector in a first year through the sale of about 15 units. The primary financial objective is to achieve Breakeven Sales level in the first year.
Marketing plan and Strategy for the Relaunch of Massey Fergusson’s Forage Harvester by Junaid Javaid et al. is 30 pages long, and a total of 7,500 words.
This makes it 10% the length of the average book. It also has 9% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes and 40 minutes to read Marketing plan and Strategy for the Relaunch of Massey Fergusson’s Forage Harvester aloud.
Marketing plan and Strategy for the Relaunch of Massey Fergusson’s Forage Harvester is suitable for students ages 8 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
Marketing plan and Strategy for the Relaunch of Massey Fergusson’s Forage Harvester by Junaid Javaid et al. is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.
To buy Marketing plan and Strategy for the Relaunch of Massey Fergusson’s Forage Harvester by Junaid Javaid et al. on Amazon click the button below.
Buy Marketing plan and Strategy for the Relaunch of Massey Fergusson’s Forage Harvester on Amazon