How Long to Read Marketing Plan: BMW 1-series in Germany

How Long Does it Take to Read Marketing Plan: BMW 1-series in Germany?

It takes the average reader and 39 minutes to read Marketing Plan: BMW 1-series in Germany by Andreas Klein

Assuming a reading speed of 250 words per minute. Learn more

Description

Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, University of Bradford, course: MBA, language: English, abstract: Terms of Reference This marketing plan for the BMW 1-series aims to outline and analyse the market environment in Germany. Also, an evaluation of the strategic and operational orientation as well as the strength and weaknesses of the product should be given. Based on this, recommendations for the future direction and implementation of the marketing-mix will be given. Executive Summary In the competitive compact segment (short: C-segment) with increasingly demanding customers, BMW with its newly launched product clearly builds on its premium image as a sports car manufacturer. Although this is generally a good strategy, certain parts of the marketing mix need to be adjusted. Especially the high price of the product in comparison with its competitors is a potential problem. The following suggestions can be given to successfully built up a sustainable leading position in this segment, which is very important in terms of Customer-Lifetime-Value (CLV): - Reduction of quality problems - New technology development through increased R&D measures - Increased promotional measures focused on the target group - Strengthening of the dealer relationship - Development of new distribution channels

How long is Marketing Plan: BMW 1-series in Germany?

Marketing Plan: BMW 1-series in Germany by Andreas Klein is 38 pages long, and a total of 9,804 words.

This makes it 13% the length of the average book. It also has 12% more words than the average book.

How Long Does it Take to Read Marketing Plan: BMW 1-series in Germany Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 53 minutes to read Marketing Plan: BMW 1-series in Germany aloud.

What Reading Level is Marketing Plan: BMW 1-series in Germany?

Marketing Plan: BMW 1-series in Germany is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing Plan: BMW 1-series in Germany?

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