How Long to Read Marketing Research

How Long Does it Take to Read Marketing Research?

It takes the average reader 10 hours and 27 minutes to read Marketing Research by William G. Zikmund

Assuming a reading speed of 250 words per minute. Learn more

Description

Marketing Research 2nd Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research. Combing a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model which is reinforced throughout the text. Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques such as grounded theory, ethnography, phenomenology, automated interviewing, text, data mining and the increasing use of online panels. To strength its 'learning by doing' approach, this edition of Marketing Research integrates Qualtrics: a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results. For analysing data, the text covers both SPSS and EXCEL outputs. Finally, each stage of research reporting is explained, as well as a range of presentation methodologies. This text is indispensible for students studying marketing research in any business or marketing course.

How long is Marketing Research?

Marketing Research by William G. Zikmund is 608 pages long, and a total of 156,864 words.

This makes it 205% the length of the average book. It also has 192% more words than the average book.

How Long Does it Take to Read Marketing Research Aloud?

The average oral reading speed is 183 words per minute. This means it takes 14 hours and 17 minutes to read Marketing Research aloud.

What Reading Level is Marketing Research?

Marketing Research is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing Research?

Marketing Research by William G. Zikmund is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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