It takes the average reader 10 hours and 58 minutes to read Marketing Research by Marcus J. Schmidt
Assuming a reading speed of 250 words per minute. Learn more
Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of its country of origin. This tools-oriented book shows how international marketing managers can transform existing (Secondary) and newly collected (primary) data into useful information. This is a comprehensive and advanced marketing research book that offers an analytical and decision-oriented framework of the subject. This book looks at firms conducting market research in the national and international markets irrespective of its country of origin. This book is written for advanced undergraduate and graduate students studying Marketing Research. It is also appropriate for practitioners who wish to keep abreast of the most recent developments in the field.
Marketing Research by Marcus J. Schmidt is 638 pages long, and a total of 164,604 words.
This makes it 215% the length of the average book. It also has 201% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 14 hours and 59 minutes to read Marketing Research aloud.
Marketing Research is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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