It takes the average reader 17 hours and 15 minutes to read Marketing Strategy and Competitive Positioning, 7th Edition by Prof Graham Hooley
Assuming a reading speed of 250 words per minute. Learn more
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Marketing Strategy and Competitive Positioning, 7th Edition by Prof Graham Hooley is 1,031 pages long, and a total of 258,781 words.
This makes it 348% the length of the average book. It also has 316% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 23 hours and 34 minutes to read Marketing Strategy and Competitive Positioning, 7th Edition aloud.
Marketing Strategy and Competitive Positioning, 7th Edition is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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