How Long to Read Marketing Strategy for SMEs in Emerging Economies

How Long Does it Take to Read Marketing Strategy for SMEs in Emerging Economies?

It takes the average reader 1 hour and 32 minutes to read Marketing Strategy for SMEs in Emerging Economies by Mauricio Jesús Martínez Delfín

Assuming a reading speed of 250 words per minute. Learn more

Description

Thesis (M.A.) from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 88.3, The University of Liverpool (School Of Management), course: MASTER OF SCIENCE IN GLOBAL MARKETING, language: English, abstract: The exponential growth of trade liberalization, the global economic policies, the uncertainty in international markets, and the lack of competitiveness of the Mexican business sector, have had negative impact over the Mexican SMEs, over the past three decades. In this sense, the lack of competitiveness is the main reason why 80% of SMEs fails in the first five years and 90% during the ten first years. Competitiveness is an imperative issue for all the countries in order to maintain or increase high levels of income and employment, and it can only be achieved through diversification, keeping away from the dependence on primary–commodity products and moving up to marketing and branded products. This research investigated the problem of the loss of competitiveness of Mexican SMEs, from the point of view of marketing and brand management, and its main objective is to find the kind of marketing management and branding deficiencies, which are preventing the competitiveness of Mexican SMEs against the global competition. A triangulation methodological approach (quantitative & qualitative) was used, included questionnaires and group interviews with Mexican SMEs business leaders, in order to get first-hand information of the real Mexican business environment. The extensive review of literature has shown the enormous lack of knowledge about marketing principles and branding in Mexican SMEs, causing that most of these companies which remains focused only in production and manufacturing, rather than marketing, obtaining low levels of profitability, and making them vulnerable to the international business environment.

How long is Marketing Strategy for SMEs in Emerging Economies?

Marketing Strategy for SMEs in Emerging Economies by Mauricio Jesús Martínez Delfín is 92 pages long, and a total of 23,184 words.

This makes it 31% the length of the average book. It also has 28% more words than the average book.

How Long Does it Take to Read Marketing Strategy for SMEs in Emerging Economies Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 6 minutes to read Marketing Strategy for SMEs in Emerging Economies aloud.

What Reading Level is Marketing Strategy for SMEs in Emerging Economies?

Marketing Strategy for SMEs in Emerging Economies is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing Strategy for SMEs in Emerging Economies?

Marketing Strategy for SMEs in Emerging Economies by Mauricio Jesús Martínez Delfín is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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