How Long to Read Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

How Long Does it Take to Read Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing?

It takes the average reader 6 hours and 50 minutes to read Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by Milton Kotler

Assuming a reading speed of 250 words per minute. Learn more

Description

The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

How long is Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing?

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by Milton Kotler is 404 pages long, and a total of 102,616 words.

This makes it 136% the length of the average book. It also has 125% more words than the average book.

How Long Does it Take to Read Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing Aloud?

The average oral reading speed is 183 words per minute. This means it takes 9 hours and 20 minutes to read Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing aloud.

What Reading Level is Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing?

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing?

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by Milton Kotler is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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