How Long to Read Marketing the Third Reich

How Long Does it Take to Read Marketing the Third Reich?

It takes the average reader 4 hours and 50 minutes to read Marketing the Third Reich by Nicholas O'Shaughnessy

Assuming a reading speed of 250 words per minute. Learn more

Description

In this fascinating volume, Nicholas O’Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself. Marketing the Third Reich explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other – consumerised politics and politicised consumption. Ultimately its concern is with the ‘engineering of consent’ – the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with persuasive purpose. Revealing obvious parallels between Adolf Hitler’s use of the living theatre of politics, and our present public–political dramaturgy, between Nazi lies and our post-truth, the book raises the chilling question: was Hitler ahead of his time? This radical, original, in-depth study will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.

How long is Marketing the Third Reich?

Marketing the Third Reich by Nicholas O'Shaughnessy is 290 pages long, and a total of 72,500 words.

This makes it 98% the length of the average book. It also has 89% more words than the average book.

How Long Does it Take to Read Marketing the Third Reich Aloud?

The average oral reading speed is 183 words per minute. This means it takes 6 hours and 36 minutes to read Marketing the Third Reich aloud.

What Reading Level is Marketing the Third Reich?

Marketing the Third Reich is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing the Third Reich?

Marketing the Third Reich by Nicholas O'Shaughnessy is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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