It takes the average reader 5 hours and 4 minutes to read Marketing to Boomers and Beyond by David B. Wolfe
Assuming a reading speed of 250 words per minute. Learn more
By the end of the decade, the 40-plus age group will control more than 75 percent of America's wealth. Marketers will want to understand this group's product and service preferences, as well as their buying behaviours. David Wolfe, regarded as one of the foremost experts on mature markets, challenges the stereotypes of ageing consumers and offers new insights into how to reach them and keep them loyal for life. He provides proven techniques for tapping the potential of this market and cites examples of real-life marketing triumphs and failures.
Marketing to Boomers and Beyond by David B. Wolfe is 302 pages long, and a total of 76,104 words.
This makes it 102% the length of the average book. It also has 93% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 55 minutes to read Marketing to Boomers and Beyond aloud.
Marketing to Boomers and Beyond is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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