How Long to Read Marketing's Role in Economic Development

How Long Does it Take to Read Marketing's Role in Economic Development?

It takes the average reader 2 hours and 53 minutes to read Marketing's Role in Economic Development by Allan Reddy

Assuming a reading speed of 250 words per minute. Learn more

Description

This ground-breaking book examines marketing's impact on economic development. Focused on the less developed and newly industrialized countries, Campbell and Reddy outline how marketing can and should be used as a primary tool by government, business, and private planners. Analysis of Japan's post-war economic development is used as a starting point for the book's development of a macro-behavioral model. The model, centered on marketing, includes the constructs of attitude, adaptation, and achievement orientation as the macro-behavioral keys of development. The model explains how those keys function best in an environment where government, business, and labor interact to facilitate development in a market economy. After reviewing some definitional aspects of marketing and economic development, the book examines marketing's role in less developed countries. It examines the conditions in the former USSR and its satellites and shows how marketing could facilitate their vitally needed economic development. The model, based on Japan's development, is proposed. It is then shown how the model can explain the successful economic development of Setubal, Portugal. India is examined as an example of the countries which should apply the model to hasten economic development.

How long is Marketing's Role in Economic Development?

Marketing's Role in Economic Development by Allan Reddy is 168 pages long, and a total of 43,344 words.

This makes it 57% the length of the average book. It also has 53% more words than the average book.

How Long Does it Take to Read Marketing's Role in Economic Development Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 56 minutes to read Marketing's Role in Economic Development aloud.

What Reading Level is Marketing's Role in Economic Development?

Marketing's Role in Economic Development is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Marketing's Role in Economic Development?

Marketing's Role in Economic Development by Allan Reddy is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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