How Long to Read McLuhan in Reverse

By Robert K. Logan

How Long Does it Take to Read McLuhan in Reverse?

It takes the average reader 2 hours and 29 minutes to read McLuhan in Reverse by Robert K. Logan

Assuming a reading speed of 250 words per minute. Learn more

Description

McLuhan in Reverseproposes two new and startling theses about Marshall McLuhan's body of work. The first argues that despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan's GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." While McLuhan's famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.

How long is McLuhan in Reverse?

McLuhan in Reverse by Robert K. Logan is 146 pages long, and a total of 37,376 words.

This makes it 49% the length of the average book. It also has 46% more words than the average book.

How Long Does it Take to Read McLuhan in Reverse Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 24 minutes to read McLuhan in Reverse aloud.

What Reading Level is McLuhan in Reverse?

McLuhan in Reverse is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy McLuhan in Reverse?

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