It takes the average reader 15 hours and 1 minute to read McQuail’s Media and Mass Communication Theory by Denis McQuail
Assuming a reading speed of 250 words per minute. Learn more
"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century.
McQuail’s Media and Mass Communication Theory by Denis McQuail is 877 pages long, and a total of 225,389 words.
This makes it 296% the length of the average book. It also has 275% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 20 hours and 31 minutes to read McQuail’s Media and Mass Communication Theory aloud.
McQuail’s Media and Mass Communication Theory is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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