It takes the average reader 3 hours and 26 minutes to read Media Edge by David L. Altheide
Assuming a reading speed of 250 words per minute. Learn more
This book challenges social science to address the most important social change since the industrial revolution: the mediated communication order. More of our everyday lives and social institutions reflect the compelling media logic that resonates through conversation, interaction, marketing, as well as social programs, issues and foreign policy. We are beyond the time when people take into account media matters; rather, media matters are now incorporated as a kind of social form in routine and extraordinary activities. This thesis was first laid out in 'Media Logic', co-authored with Robert P. Snow in 1979.<BR> Thirty-five years on, Altheide discusses his recent thinking about how media logic and mediation is a basic element in constructing social reality.<BR> From the internet to the NSA, he shows how media logic has transformed audiences into personal networks guided by social media. He argues that we have reached the media edge as social media have all but eviscerated the audience as a significant factor in the communication equation; mediated communication is increasingly about media performances and individual selection to promote identity.
Media Edge by David L. Altheide is 199 pages long, and a total of 51,541 words.
This makes it 67% the length of the average book. It also has 63% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 41 minutes to read Media Edge aloud.
Media Edge is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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