How Long to Read Media Flight Plan

How Long Does it Take to Read Media Flight Plan?

It takes the average reader 2 hours and 40 minutes to read Media Flight Plan by Dennis G. Martin

Assuming a reading speed of 250 words per minute. Learn more

Description

Media Flight Plan was developed in response to the need for affordable media planning simulations in the university classroom. Professional level media planning software ranges in price from hundreds to thousands of dollars. Media Flight Plan, including both the textbook and the online simulation, sells at or below the average price of a used textbook. MFP provides university students' access to not only realistic simulations of planning software, but also includes access to professional syndicated data like MRI, SRDS, Nielsen data, (all by permission) and other syndicated sources that only large corporations and agencies can afford. Besides the online software simulation, the text includes eight chapters that cover basics like basic math models involved in media buying/planning, and exercises that cover calculation of audience ratings, media share, reach and frequency, and gross rating points. Case studies are included for actual Fortune 500 clients. All cases require students to interpret and apply professional syndicated data and employ the basic methods for writing marketing driven media plans. Both authors, Dennis Martin and Dale Coons, have professional ad agency experience. Coons is executive vice president in a major agency where he directs research, media planning and client development. He is among the most sought-after experts in the field of advertising research. Martin worked on national brands as a copywriter and creative director and co-authored Strategic Advertising Campaigns, a national best-seller for Advertising Age's publishing division. Earning his Ph.D. at University of Illinois, he achieved national and international recognition as a professor of marketing communications.

How long is Media Flight Plan?

Media Flight Plan by Dennis G. Martin is 160 pages long, and a total of 40,000 words.

This makes it 54% the length of the average book. It also has 49% more words than the average book.

How Long Does it Take to Read Media Flight Plan Aloud?

The average oral reading speed is 183 words per minute. This means it takes 3 hours and 38 minutes to read Media Flight Plan aloud.

What Reading Level is Media Flight Plan?

Media Flight Plan is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Media Flight Plan?

Media Flight Plan by Dennis G. Martin is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Media Flight Plan by Dennis G. Martin on Amazon click the button below.