It takes the average reader 3 hours and 26 minutes to read Megatrends Defining the Future of Tourism by Valentina Boschetto Doorly
Assuming a reading speed of 250 words per minute. Learn more
This book identifies and describes five megatrends that will define the landscape of the Travel, Tourism & Hospitality industry, with a particular focus on the European context. Humans began travelling on the same day that Homo Sapiens first realized he could walk upright. No boundaries, mountains or cliffs have managed to stop or diminish our insatiable desire to find out what lies beyond the visible horizon. Tourism has enjoyed virtually uninterrupted growth for the past several decades, and the sector has now become the third-largest source of export revenue, after chemicals and fuel, and ahead of the automotive and food sectors. And yet, in its current globalised format, it is exposed to sudden shocks that can swiftly shake up the status quo accelerating the deployment of some megatrends here described. We have all witnessed the Covid-19 pandemic and its devastating consequences for the industry. While the number of international tourism arrivals to Europe has soared to over 700 million a year, at the same time we are experiencing a period of deep transformation. Bauman couldn’t have been more accurate or insightful when he coined the word ‘liquid’ in this regard. As an exquisite expression of a civilized, rich and discerning first-world society, travel and tourism are now changing shape and meaning, requiring our business models to adapt. What are the megatrends that will dictate the future shape of our industry’s landscape? Who is the new tourist, if there is one, and what is she looking for? Is the new post-technological era transforming the depth and the very essence of travelling? This book offers a number of visionary insights, as well as operational takeaways.
Megatrends Defining the Future of Tourism by Valentina Boschetto Doorly is 199 pages long, and a total of 51,541 words.
This makes it 67% the length of the average book. It also has 63% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 41 minutes to read Megatrends Defining the Future of Tourism aloud.
Megatrends Defining the Future of Tourism is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
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