How Long to Read Modern Marketing Communications

How Long Does it Take to Read Modern Marketing Communications?

It takes the average reader 4 hours and 1 minute to read Modern Marketing Communications by Frank Jefkins

Assuming a reading speed of 250 words per minute. Learn more

Description

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.

How long is Modern Marketing Communications?

Modern Marketing Communications by Frank Jefkins is 241 pages long, and a total of 60,491 words.

This makes it 81% the length of the average book. It also has 74% more words than the average book.

How Long Does it Take to Read Modern Marketing Communications Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 30 minutes to read Modern Marketing Communications aloud.

What Reading Level is Modern Marketing Communications?

Modern Marketing Communications is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Modern Marketing Communications?

Modern Marketing Communications by Frank Jefkins is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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