It takes the average reader 11 hours and 53 minutes to read Modern Marketing Research by Fred M.. Feinberg
Assuming a reading speed of 250 words per minute. Learn more
Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.
Modern Marketing Research by Fred M.. Feinberg is 689 pages long, and a total of 178,451 words.
This makes it 233% the length of the average book. It also has 218% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 16 hours and 15 minutes to read Modern Marketing Research aloud.
Modern Marketing Research is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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