How Long to Read Multi-Channel Distribution in the Age of the Digital Customer

How Long Does it Take to Read Multi-Channel Distribution in the Age of the Digital Customer?

It takes the average reader 2 hours and 58 minutes to read Multi-Channel Distribution in the Age of the Digital Customer by Sebastian Schulz

Assuming a reading speed of 250 words per minute. Learn more

Description

Bachelor Thesis from the year 2014 in the subject Business economics - Miscellaneous, grade: 2,0, Baden-Wuerttemberg Cooperative State University (DHBW), course: BWL - International Business, language: English, abstract: In this thesis, the author approaches multi-channel distribution within the age of the digital customer, centralizing a strategic adoption in the German automotive industry. By applying a qualitative empirical research design, he determines key success factors and imperatives for building an effective digital business strategy in the German automotive industry and discloses general factors for success to thrive a multi-channel business. The choice of journals was based on the journal ranking at http://www.http://vhbonline.org/service/jourqual/ (status as of: 21.01.2014), whereas the author’s focus were highly ranked journals from diverse sources within the areas (1) Business Strategy (Strategy and Digital Business Strategy), (2) Marketing (Multi-Channel Marketing), (3) E-Commerce (E-Commerce and E-Commerce Strategy) and (4) Innovation management (Business Model Innovation). The “Journal of Marketing”, “Harvard Business Review”, “International Journal of Electronic and Commerce”, “European Management Journal” and “MIS Quarterly” depict the preferential literature source. Furthermore, guideline interviews with industry and solution experts (n = 4) of International Machines Corporation (IBM) have been executed. Having a clear vision across all functions and effective communication with all employees will be vital for the German car manufacturers to embark on the journey of becoming a multi-channel business attracting the digital customer. Creation of awareness for the shift and adopting additional sales channels besides integrating the car dealership networks within the emerging multi-channel environment, offering unique product presentation in digital showrooms and building strategic partnerships with IT-providers in order to thrive. Additionally, car manufacturers that can offer a seamless customer experience across all physical and digital touch points through integrating and penetrating the additional sales channels within the existing ones besides managing emerging channel-conflict and building a central data base for customer insight and relationship management will outreach their peers. Having a strong integration in-between the customers, suppliers and business processes in combination with personalized and targeted marketing, all driven by a top-down leadership approach with strong change management capabilities, will enable a car manufacturer to transform operations on a digital basis towards a multichannel business.

How long is Multi-Channel Distribution in the Age of the Digital Customer?

Multi-Channel Distribution in the Age of the Digital Customer by Sebastian Schulz is 175 pages long, and a total of 44,625 words.

This makes it 59% the length of the average book. It also has 55% more words than the average book.

How Long Does it Take to Read Multi-Channel Distribution in the Age of the Digital Customer Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 3 minutes to read Multi-Channel Distribution in the Age of the Digital Customer aloud.

What Reading Level is Multi-Channel Distribution in the Age of the Digital Customer?

Multi-Channel Distribution in the Age of the Digital Customer is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Multi-Channel Distribution in the Age of the Digital Customer?

Multi-Channel Distribution in the Age of the Digital Customer by Sebastian Schulz is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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