How Long to Read Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness

How Long Does it Take to Read Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness?

It takes the average reader 3 hours and 10 minutes to read Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness by Dr. Lena Hoeck

Assuming a reading speed of 250 words per minute. Learn more

Description

The spread and use of screen-based devices have been steeply increasing with new types of screen-based devices such as tablets, e-readers, and screen-based wearable devices (e.g., Smartchwatches) being introduced to the market. Moreover, traditional screen-based devices such as the television (TV) have been merged with Internet technologies. An industry particularly affected by this increasing use of screen-based devices is the media industry. For instance, consumers frequently use multiple screen-based devices in parallel, switching back and forth between devices. The key objective of this cumulative dissertation is to provide insights into the implications of multi-screen behavior for the media industry. More specifically, we analyze the effect of multi-screen behavior on media usage behavior and on the effectiveness of advertising placed in different media. We conduct empirical analyses to show how consumers' interaction with different screen-based devices influences substantive consumer behavior. The results of this dissertation contribute to previous research by (1) leading to a better understanding of the behavioral outcomes of multi-screen behavior, (2) providing knowledge about the mediation and moderation effects of multi-screen behavior on media usage and advertising effectiveness, and (3) applying novel research methodologies that contribute to the understanding of multi-screen behavior at the individual-level and in a more natural research setting.

How long is Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness?

Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness by Dr. Lena Hoeck is 190 pages long, and a total of 47,500 words.

This makes it 64% the length of the average book. It also has 58% more words than the average book.

How Long Does it Take to Read Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness Aloud?

The average oral reading speed is 183 words per minute. This means it takes 4 hours and 19 minutes to read Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness aloud.

What Reading Level is Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness?

Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness?

Multi-Screen Behavior: Implications on Media Usage and Advertising Effectiveness by Dr. Lena Hoeck is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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