How Long to Read Multimodal Metaphor and Metonymy in Advertising

How Long Does it Take to Read Multimodal Metaphor and Metonymy in Advertising?

It takes the average reader 4 hours and 3 minutes to read Multimodal Metaphor and Metonymy in Advertising by Paula Pérez Sobrino

Assuming a reading speed of 250 words per minute. Learn more

Description

Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.

How long is Multimodal Metaphor and Metonymy in Advertising?

Multimodal Metaphor and Metonymy in Advertising by Paula Pérez Sobrino is 242 pages long, and a total of 60,984 words.

This makes it 82% the length of the average book. It also has 75% more words than the average book.

How Long Does it Take to Read Multimodal Metaphor and Metonymy in Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 33 minutes to read Multimodal Metaphor and Metonymy in Advertising aloud.

What Reading Level is Multimodal Metaphor and Metonymy in Advertising?

Multimodal Metaphor and Metonymy in Advertising is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Multimodal Metaphor and Metonymy in Advertising?

Multimodal Metaphor and Metonymy in Advertising by Paula Pérez Sobrino is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Multimodal Metaphor and Metonymy in Advertising by Paula Pérez Sobrino on Amazon click the button below.