How Long to Read Native Advertising

How Long Does it Take to Read Native Advertising?

It takes the average reader 2 hours and 9 minutes to read Native Advertising by Lisa Lynch

Assuming a reading speed of 250 words per minute. Learn more

Description

Native Advertising examines the emerging practices and norms around native advertising in US and European news organizations. Over the past five years native advertising has rapidly become a significant revenue stream for both digital news “upstarts” and legacy newspapers and magazines. This book helps scholars and students of journalism and advertising to understand the news industry’s investment in native advertising, and consider the effects this investment might have on how news is produced, consumed, and understood. It is argued that although they have deep roots in earlier forms of advertising, native ads with a political or advocacy bent have the potential to shift the relationship between news outlets and audiences in new ways, particularly in an era when trust in the media has reached a historic low point. Beyond this, such advertisements have the potential to shift how media systems function in relation to state power, by changing the relationship between commercial and non-commercial speech. Drawing on real-world examples of native ads and including an in-depth case study contributed by Ava Sirrah, Native Advertising provides an important assessment of the potential consequences of native advertising becoming an even more prominent fixture in the 21st-century news feed.

How long is Native Advertising?

Native Advertising by Lisa Lynch is 126 pages long, and a total of 32,256 words.

This makes it 43% the length of the average book. It also has 39% more words than the average book.

How Long Does it Take to Read Native Advertising Aloud?

The average oral reading speed is 183 words per minute. This means it takes 2 hours and 56 minutes to read Native Advertising aloud.

What Reading Level is Native Advertising?

Native Advertising is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Native Advertising?

Native Advertising by Lisa Lynch is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Native Advertising by Lisa Lynch on Amazon click the button below.