It takes the average reader 2 hours and 17 minutes to read NeuroAuthority by Brian Ainsley Horn
Assuming a reading speed of 250 words per minute. Learn more
What is “NeuroAuthority” anyway? At a high level, it’s the combination of neuroscience and authority marketing. Neuromarketing is a new field of marketing research that studies consumers’ sensorimotor, cognitive, and affective response to marketing stimuli. The technology is based on a model whereby the major thinking part of human activity (over 90%), including emotion, takes place in the subconscious area that is below the levels of controlled awareness. Authority marketing helps entrepreneurs leverage their knowledge to gain authority status in their industry. This authority status then allows them to dramatically amplify their message and convert their new audience into higher paying customers. In other words, it’s the process for positioning yourself as an authority, or even a celebrity, in your marketplace. NeuroAuthority is the science of creating authority positioning in the subconscious area that is below the levels of controlled awareness. It’s using the proven tools of neuroscience to determine why we deem one person as an “expert” over another and then applying the research so you can use it to get more clients. Traditional methods used by marketers won’t trigger decisions at a subconscious level. They just use whatever the “shiny button” is at the moment, and hope that it will work. Instead, they should use a scientific approach to capture insights that predict why prospects will choose to follow, respect, and eventually buy from one person over another. In his latest book, Best Selling Author and Entrepreneur, Brian Ainsley Horn reveals the concept of NeuroAuthority and uses case studies to back up his findings. He also provides actionable applications of it for entrepreneurs, small business owners, and professionals.
NeuroAuthority by Brian Ainsley Horn is 135 pages long, and a total of 34,425 words.
This makes it 46% the length of the average book. It also has 42% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 3 hours and 8 minutes to read NeuroAuthority aloud.
NeuroAuthority is suitable for students ages 10 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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