It takes the average reader 3 hours and 32 minutes to read New Media and Public Diplomacy by Parama Sinha Palit
Assuming a reading speed of 250 words per minute. Learn more
This book examines the role of new media and digital technologies in public diplomacy and political communication. Exploring political communication in India as well as in the US and China, it highlights the fundamental changes that new technology has brought about in public diplomacy. While facilitating direct engagement with constituents and tapping into territories and audiences which were harder to reach before, the new media’s power to influence perceptions has revolutionised public diplomacy and engagement like never before. While managing national brands utilizing digital tools has emerged imperative for contemporary nation states, they are equally engaged in online disinformation and influence campaigns. This book analyzes these activities and also emphasizes the critical role of social media in defining and shaping political attitudes while empowering the ordinary public and the leadership alike. The author, through examples from India, the US, and China, also examines the challenges of using digital tools in diplomacy and its effects on democracies across the world. Lucid and engaging, this book will be an essential read for students and scholars of communication studies, political studies, diplomacy and foreign policy, defence and strategic analysis, media and culture studies, and international relations.
New Media and Public Diplomacy by Parama Sinha Palit is 207 pages long, and a total of 53,199 words.
This makes it 70% the length of the average book. It also has 65% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 4 hours and 50 minutes to read New Media and Public Diplomacy aloud.
New Media and Public Diplomacy is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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