It takes the average reader 5 hours and 4 minutes to read Next Level CMO by Martin Recke
Assuming a reading speed of 250 words per minute. Learn more
In the 21st century, marketing is in the midst of dramatic change - and the CMO role is changing with it. The marketing of the 20th century was defined by mass production and mass communication. It required an inside-out logic that began with the product and ended with the consumer. Today's marketing operates the other way around: it starts with people and their experiences and works its way backwards to products, technologies and processes. Marketing is about to hit the next level, and thus the chief marketing officer role needs to grow to match. This book profiles marketeers and CMOs from leading brands such as Banana Republic, Bayer, Generali, Gucci, Jägermeister, Katjes, Oatly, smart, Tony's Chocolonely, Unilever, Zalando and many more. What are their views, how do they perceive today's marketing and their role in it, and what skills will every CMO need to meet the challenges of marketing in the future?
Next Level CMO by Martin Recke is 302 pages long, and a total of 76,104 words.
This makes it 102% the length of the average book. It also has 93% more words than the average book.
The average oral reading speed is 183 words per minute. This means it takes 6 hours and 55 minutes to read Next Level CMO aloud.
Next Level CMO is suitable for students ages 12 and up.
Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.
When deciding what to show young students always use your best judgement and consult a professional.
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