How Long to Read Niche Envy

How Long Does it Take to Read Niche Envy?

It takes the average reader 4 hours and 1 minute to read Niche Envy by Joseph Turow

Assuming a reading speed of 250 words per minute. Learn more

Description

The price we pay for the new strategies in database marketing that closely track desirable customers, offering them benefits in return for personal information. We have all been to Web sites that welcome us by name, offering us discounts, deals, or special access to content. For the most part, it feels good to be wanted—to be valued as a customer. But if we thought about it, we might realize that we've paid for this special status by turning over personal information to a company's database. And we might wonder whether other customers get the same deals we get, or something even better. We might even feel stirrings of resentment toward customers more valued than we are. In Niche Envy, Joseph Turow examines the emergence of databases as marketing tools and the implications this may have for media, advertising, and society. If the new goal of marketing is to customize commercial announcements according to a buyer's preferences and spending history—or even by race, gender, and political opinions—what does this mean for the twentieth-century tradition of equal access to product information, and how does it affect civic life? Turow shows that these marketing techniques are not wholly new; they have roots in direct marketing and product placement, widely used decades ago and recently revived and reimagined by advertisers as part of "customer relationship management" (known popularly as CRM). He traces the transformation of marketing techniques online, on television, and in retail stores. And he describes public reaction against database marketing—pop-up blockers, spam filters, commercial-skipping video recorders, and other ad-evasion methods. Polls show that the public is nervous about giving up personal data. Meanwhile, companies try to persuade the most desirable customers to trust them with their information in return for benefits. Niche Envy tracks the marketing logic that got us to this uneasy impasse.

How long is Niche Envy?

Niche Envy by Joseph Turow is 236 pages long, and a total of 60,416 words.

This makes it 80% the length of the average book. It also has 74% more words than the average book.

How Long Does it Take to Read Niche Envy Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 30 minutes to read Niche Envy aloud.

What Reading Level is Niche Envy?

Niche Envy is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Niche Envy?

Niche Envy by Joseph Turow is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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