How Long to Read #okBoomer: My TikTok experiment & what marketers should know about the platform!

By Markus Rach

How Long Does it Take to Read #okBoomer: My TikTok experiment & what marketers should know about the platform!?

It takes the average reader and 35 minutes to read #okBoomer: My TikTok experiment & what marketers should know about the platform! by Markus Rach

Assuming a reading speed of 250 words per minute. Learn more

Description

From 0 to over 27 million views in less than 6 weeks. A TikTok experiment by a marketing expert on the fastest growing social media platform on the planet: TikTok. TikTok is one of the fastest social media platforms of 2018, 2019 and surely 2020. It is approaching the 1 billion monthly active user mark and setting new records on almost any level. It’s rocket like user growth gets much media attention. But who is behind TikTok? What makes this app so special? What is its addictive formula to keep users for hours on the platform?Markus Rach, a marketer, entrepreneur, researcher, lecturer, husband and dad set out to answer these questions. To do so, he engaged in a TikTok experiment! On January 14, 2020, Markus created a TikTok profile with the objective to get a TikTok upload with 1 million views. Although it took him 6 weeks to achieve his goal, his account the @marketing_guy, has now over 30 million views, over 2.8 million likes, multiple TikToks with millions of views and over 50.000 TikTok fans. Ok for a boomer, right? In this book, Markus shares his experience and learnings from this unique experiment. He looks at TikTok from a marketer’s perspective. Answering the very questions marketers have in their mind, when thinking about TikTok. Is TikTok relevant for me? Should I join TikTok? How does TikTok work? Isn’t it just an app for 13-year-old teens? How can I create a TikTok. Will I get views and how? All of these questions were answered in 7 chapters and to great detail. It also addresses why marketers should not just engage in advertising on the platform, but understand the platform first. At the same time, this book documents the experiment's dark side. The emotional side. The race for content and ideas. The emotional twist to wait for views to go up. The happiness is they do and the disappointment if they don't. This book also deals with advertising on the platform. One brand got almost 4 billion views on their sponsored hashtag challenge. Others are less successful. Some brands even fail to setup their account. Some just throw money at influencers and others miss to understand the platform's culture. It reveals what went wrong with marketing. And how you can become a kick-ass marketer on the platform. Understand the platform, get your hands dirty, get over yourself and don't forget: there are teens with 35 million followers and 2.2 billion likes on the platform, they don't have an agency nor a department full of degree educated marketers. Your time to get on the platform is now! Want to be in my TikTok? the @marketing_guy

How long is #okBoomer: My TikTok experiment & what marketers should know about the platform!?

#okBoomer: My TikTok experiment & what marketers should know about the platform! by Markus Rach is 35 pages long, and a total of 8,925 words.

This makes it 12% the length of the average book. It also has 11% more words than the average book.

How Long Does it Take to Read #okBoomer: My TikTok experiment & what marketers should know about the platform! Aloud?

The average oral reading speed is 183 words per minute. This means it takes and 48 minutes to read #okBoomer: My TikTok experiment & what marketers should know about the platform! aloud.

What Reading Level is #okBoomer: My TikTok experiment & what marketers should know about the platform!?

#okBoomer: My TikTok experiment & what marketers should know about the platform! is suitable for students ages 8 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy #okBoomer: My TikTok experiment & what marketers should know about the platform!?

#okBoomer: My TikTok experiment & what marketers should know about the platform! by Markus Rach is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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