How Long to Read Olympic Turnaround

By Michael Payne

How Long Does it Take to Read Olympic Turnaround?

It takes the average reader 6 hours and 14 minutes to read Olympic Turnaround by Michael Payne

Assuming a reading speed of 250 words per minute. Learn more

Description

Higher, faster, stronger... The Olympic motto conjures images of heroes whose achievements transcended their athletic prowess, but also of tragedy and disgrace. By 1980, the modern Olympic movement was gasping for breath, bankrupt financially, politically, and culturally. But under the leadership of Juan Antonio Samaranch, and, subsequently, Jacques Rogge, the Olympics began a journey back from the brink. Michael Payne, who served as the International Olympic Committee's top marketer for over twenty years, offers unprecedented access to the people and negotiations behind one of the most dramatic turnarounds in business or sports history. Through a multi-pronged strategy, the IOC managed to secure lucrative broadcasting commitments, entice well-heeled corporate sponsors, and parlay the symbolism of the Olympics into a brand for which cities around the world are willing to invest billions of dollars. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand. The 2008 Games in Beijing, for example, are expected to involve over 10,000 athletes from 200 countries, draw 20,000 media representatives, and generate over $4 billion in sponsorships and broadcasting rights. Packed with previously untold stories from the high-octane world where business, sports, politics, and media meet, Olympic Turnaround is a remarkable tale of organizational renewal and a fascinating glimpse behind the curtain of the world's most iconic brand.

How long is Olympic Turnaround?

Olympic Turnaround by Michael Payne is 366 pages long, and a total of 93,696 words.

This makes it 124% the length of the average book. It also has 115% more words than the average book.

How Long Does it Take to Read Olympic Turnaround Aloud?

The average oral reading speed is 183 words per minute. This means it takes 8 hours and 32 minutes to read Olympic Turnaround aloud.

What Reading Level is Olympic Turnaround?

Olympic Turnaround is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Olympic Turnaround?

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