How Long to Read Online Brand Communities

How Long Does it Take to Read Online Brand Communities?

It takes the average reader 4 hours and 16 minutes to read Online Brand Communities by Francisco J. Martínez-López

Assuming a reading speed of 250 words per minute. Learn more

Description

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.

How long is Online Brand Communities?

Online Brand Communities by Francisco J. Martínez-López is 253 pages long, and a total of 64,009 words.

This makes it 85% the length of the average book. It also has 78% more words than the average book.

How Long Does it Take to Read Online Brand Communities Aloud?

The average oral reading speed is 183 words per minute. This means it takes 5 hours and 49 minutes to read Online Brand Communities aloud.

What Reading Level is Online Brand Communities?

Online Brand Communities is suitable for students ages 12 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Online Brand Communities?

Online Brand Communities by Francisco J. Martínez-López is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

To buy Online Brand Communities by Francisco J. Martínez-López on Amazon click the button below.