How Long to Read Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook

How Long Does it Take to Read Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook?

It takes the average reader 1 hour and 26 minutes to read Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook by Bastian Bakeberg

Assuming a reading speed of 250 words per minute. Learn more

Description

This study examines how online brand communities create value through social practices. Building on the work of Schau et al. (2009) this study utilizes a netnographic approach and qualitatively investigates how Facebook brand Fan Pages are employed as brand community resources, to alleviate ties between members in the community and to establish consumer-brand-relationships. Following four value creating practices are discovered: ‘exchanging brand narratives’, ‘celebrating brand love’, ‘support and information resource’, and ‘pressure valve for discontent’. It is found that interaction among community members and engagement with the brand itself develop practices creating value on Fan Pages. Postmodern consumers want to be able to influence brands and also long for connections with other consumers; besides relationships are shaped by dialogue and interaction. Facebook Fan Pages offer means to achieve this and allow brands to become part of consumers ́ lives. This study extends research on brand communities and the findings enhance understanding why/how consumers engage online with brands and other members.

How long is Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook?

Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook by Bastian Bakeberg is 85 pages long, and a total of 21,675 words.

This makes it 29% the length of the average book. It also has 26% more words than the average book.

How Long Does it Take to Read Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook Aloud?

The average oral reading speed is 183 words per minute. This means it takes 1 hour and 58 minutes to read Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook aloud.

What Reading Level is Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook?

Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook is suitable for students ages 10 and up.

Note that there may be other factors that effect this rating besides length that are not factored in on this page. This may include things like complex language or sensitive topics not suitable for students of certain ages.

When deciding what to show young students always use your best judgement and consult a professional.

Where Can I Buy Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook?

Online Brand Communities: Value Creating Capabilities of Brand Communities on Facebook by Bastian Bakeberg is sold by several retailers and bookshops. However, Read Time works with Amazon to provide an easier way to purchase books.

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